Rural Electric Economic Development, Inc. (REED Fund) Unveils Redesigned Website in Partnership with Golden Shovel Agency

3 Jan 2024

Wednesday, January 3, 2024
For more information, contact:
Audrey Anderson

Dynamic and User-Centric Online Presence Created

MADISON, SD -- Rural Electric Economic Development, Inc. (REED Fund) is excited to announce the launch of its newly redesigned website, created in collaboration with Golden Shovel Agency. The revamped site, found at, features a modern and simplified design, focusing on user-friendliness and highlighting the organization’s significant milestones.

The new website boasts a contemporary and streamlined appearance, with a primary highlight being the prominent display of statistics and a territory map as users scroll. This design ensures that essential information is readily accessible and engaging for visitors.

The primary goal of the redesign was to create a website that allows visitors to quickly locate the information they need within a fresh and simple aesthetic. This aligns with REED’s commitment to providing a user-friendly experience and enhances the overall user experience.

In 2023, REED achieved considerable milestones– since its inception, the organization has impacted over 10,000 jobs and is nearing $1 billion in total project investment with its partners. The redesigned website serves as a platform to celebrate these achievements and provides REED with a vibrant and refreshed online presence for 2024 and beyond.

The new website is also expected to significantly improve REED’s marketing efforts. Its attractive and straightforward layout is designed to engage visitors, making it easier for them to explore the site and find the necessary information they seek.

REED Fund’s new website is a testament to its commitment to supporting economic development and enhancing user engagement with innovative digital solutions. The collaboration with Golden Shovel Agency has been pivotal in creating a dynamic and user-centric online presence.

You can view the redesigned website here:


RURAL ELECTRIC ECONOMIC DEVELOPMENT, INC. (REED FUND) is a leading organization focused on stimulating economic growth in rural areas. Dedicated to job creation and infrastructure development, the REED Fund offers financial solutions and expertise to support rural communities. Through its collaborative efforts, the REED Fund strives to enhance the quality of life in rural America and foster sustainable economic progress.

GOLDEN SHOVEL AGENCY is a full-service economic development marketing agency that believes thriving communities improve everyone’s lives. Everything it does connects businesses and talent with communities in which they’ll succeed. It does this by empowering economic developers through groundbreaking economic development communications. Golden Shovel has helped hundreds of communities across the globe shape and tell their stories to strengthen the vitality of their regional economies.